Owners of homes and businesses frequently require the assistance of a qualified electrician. And the majority of them search online when they do.
This implies that your company must be visible online in order to aid customers with their electrical needs and acquire new jobs. Search engine optimization, or SEO, is the most effective method for doing that.
SEO is the process of making your website better so that Google can understand the content of your pages and rank them for relevant keywords and phrases. Customers are more likely to choose your business for their electrical needs if your website ranks higher.
Keep reading to learn how to use SEO for electricians. We’ll cover important information like:
- Why is SEO for electricians important?
- How to get started with electrician SEO
- FAQ on electrician SEO
If you’re curious about electrical SEO services, ThriveDigital is one of the best SEO agencies for small-to-midsized businesses (SMBs), with a client recommendation score that’s 488% higher than the industry average.
Start attracting more customers with electrical SEO by contacting us online or calling us at +918860330056 today!
Why is SEO for electricians important?
Today’s consumers find the products and services they need by using search engines like Google. They enter a few keywords to describe what they’re looking for (like “electrician in Dubai”), scroll through the results, and click through to the sites that offer the services they need.
If your electrical business’s website offers the information these searchers want, they could end up becoming a customer.
Optimizing your site for search engines improves your rankings for the keywords related to your business. This helps you reach the people who need your services, generate new leads, and bring in more customers who need electrical services.
That’s why SEO for electricians matters.
How to get started with electrician SEO
SEO is an ongoing process, and it takes time to rank the way you want. Electrician SEO involves:
- Conducting keyword research
- Doing on-page optimizations
- Building links
- Creating content
- Build your local presence
Let’s dive in more to these:
1. Keyword research
Before you can optimize your site, you need to determine the keywords and phrases your potential customers use when searching for your services. These are the keywords you want to rank for, and they’ll play a major role in your strategy.
You can start with basic keywords that describe what you offer, like “electrician Harrisburg, PA” or “electrical inspection services.” Then, use keyword research tools like Keyword Planner to expand your list and determine the best keyword options for your business.
Once you have your list, you can move on to the next step.
2. On-page optimization
Optimizing your site’s on-page elements lets search engines understand what each of your pages are about, which tells them when to show them in search results.
Optimize each page for one of the keywords you identified in your research by including it in the page’s:
- Title
- Header tags
- Meta description
- Body copy
But be careful to avoid keyword stuffing. When you use a keyword too many times on a page, search engines can tell you’re trying to cheat the system – and they don’t look kindly on it.
It really hurts your chances of ranking well because using keywords in an unnatural way can result in a Google penalty. Incorporating your keywords naturally is the key to on-page optimization; if you can’t accomplish that, it’s probably not the best keyword for your website.
In addition to keyword optimization, you’ll want to do other on-page optimizations like:
- Creating clear URLs that tell people where they are on your website
- Using small paragraphs of text to enhance readability
- Improving your website load time to deliver information fast
- Adding images to create a better visual experience for users
3. Link building
Your backlink profile is the most important component in determining how well your website ranks, aside from on-page optimization. This has to do with the quality and quantity of links pointing to your website from other websites.
Links from other websites are seen by search engines as endorsements of your website; if someone is prepared to direct their viewers to you, it’s a positive indication that your site contains useful content.
It’s also critical to consider the quality of the websites that connect to you. Links from reputable websites are worth more than those from spam websites.
Building links from other sites is more challenging than optimizing the content on your own site. You’ll need to reach out to bloggers, news editors, and other online publishers and build relationships with them.
Then, you can show them your content and persuade them to link to you.
4. Content creation
First, adding new pages gives you the opportunity to optimize your site for additional keywords. This is especially useful if you start a blog that addresses common customer questions or issues, like “how to read an electrical panel” or “how to install an emergency generator.”
Adding these pages can bring more traffic to your site, and in some cases, the visitors will be interested in your services.
Content is also useful for building links. After all, no one wants to send their visitors to a boring website. You need to have something interesting, informative, or entertaining for their readers.
This content can range from articles about common electrical issues to electrician industry statistics to helpful informational videos, as long as it’s original and unique. This shows Google that you actively update your site, it gives your visitors something to read or watch, and it encourages other sites to link to you.
In other words, content is the backbone of your SEO strategy.
6. Local presence
Having a local presence is crucial for electricians. People look for an electrician that works in their neighbourhood when they need one. You must establish your local presence if you want homeowners and business owners to find you first.
Claiming and improving your Google Business Profile is the best approach to achieve that. When someone looks for an electrician in their region, this profile shows up.
Having a Google Business Profile has a big impact on your business. Here are some local SEO stats that show the power of having an optimized local profile:
- The average local business gets over 1200 views a month on their Google Business Profile
- Businesses with a Google Business Profile are 94% more likely to be perceived as reputable
- People are 70% more likely to visit/use a business with an optimized Google Business Profile.
- 60% of people call a business directly using their Google Business Profile
As you can see, having a Google Business Profile can have big impacts for your business. So make sure you claim your profile, fill it out completely with important business information, and keep tabs on reviews people leave for your business.
In addition to optimizing your Google Business Profile, you can build a better local presence online by:
- Optimizing your website for local keywords (Ex. “Electrician in [Your City]”
- Managing your local citations across websites (Google, Yelp, Angie, etc.)
- Managing your online reviews
- Creating locally relevant content
FAQ on electrician SEO
Have some lingering questions about doing electrician SEO? We’ve got answers
What are the benefits of investing in SEO for electricians?
Investing in SEO can help any electrician in any location. When you invest in SEO, you’ll experience benefits like:
- Increased traffic to your website that’s looking for an electrician
- Increased qualified leads from targeting business-relevant keywords
- Increased calls for information about your services and booking an appointment
- Increased jobs and revenue from driving qualified leads
How do I do electrician SEO if I have more than one location?
Is SEO an ongoing project for electricians, or a one-time thing?
Should I outsource my electrician SEO or manage it in-house?
How can ThriveDigital help me with SEO for electricians?
Land more jobs with electrician SEO services
Consumers use the Internet to find everything they need, and that includes electrical services. If you’d like to start using SEO to attract more customers for your electrical business, ThriveDigital can help.
After getting to know your firm thoroughly, we will use our knowledge of the market to develop a unique SEO plan for your electrical business. We have already helped our clients generate over $10 billion in income in the last five years, and we are prepared to assist your business in doing the same.