E-commerce is now a large industry rather than a market niche. With all of the essential traits, features, and offerings for an online business, the marketing strategy and pattern must be exact in order to boost revenue through an increase in internet traffic and conversion.
The success of your online store hinges on how simple it is for potential customers to locate your goods and how likely they are to pick you over your rivals. Furthermore, you cannot undervalue the significance of organic traffic for you, since more than 90% of product purchase searches begin with a search engine. You cannot accomplish your goals in today’s competitive e-commerce environment unless your website is properly optimized and promoted.
Search Engine Optimization (SEO) for e-commerce becomes crucial at this point. Our committed, experienced, completely managed, and custom-tailored e-commerce SEO solution can help you rank well in Search Engine Result Pages (SERPs), build brand awareness, draw in potential consumers, and turn those leads into paying ones.
What is ecommerce SEO?
As the term suggests, e-commerce SEO is all about optimization techniques that help an online store rank higher on search engine result pages, improve inbound traffic to product pages and the site, convert visitors into customers, with increase sales and revenue. In order to increase traffic and sales, the emphasis here is not only on ranking the website but also on ranking the product pages that are particularly pertinent to the buyer’s search.
A solid ecommerce SEO strategy incorporates precise SEO technique implementation suited to an online store or shop. This SEO strategy’s goal is to attract potential customers to your product pages and encourage them to buy.
Highlights of Our Ecommerce SEO
- A truly custom-tailored, do-it-for-you method unique to what your ecommerce SEO needs to have in place and practice.
- A full solution from scratch that covers on-page SEO, off-page SEO, product page optimization, backlink development, and dedicated & data-driven campaigning.
- We leverage corresponding data points from across all the sources to drive your SEO campaign to deliver beyond expected results.
- Specialist local SEO concerning the geo-market you target, driven for your potential consumer segment.
- An innovative approach that is conceptualized evaluating your consumer’s buyer persona and purchase journey.
- Not just Google organic results, but we target Bing result pages, as well as dedicated shopping search sources like Google Shopping with specific product optimization techniques.
- Whatever ecommerce platform your store is built on, we implement SEO for your store with respect to the platform’s technical specification, capability, and competence. These include precise SEO practices for Shopify, BigCommerce, Magento, WooCommerce, Squarespace, Volusion, and more.
- We offer a variety of ecommerce SEO packages tailored to meet your unique requirements, whether you’re focusing on a specific geographic area, a global audience, or any type of product sales.
- A focused ecommerce digital marketing strategy that encompasses everything from establishing your store’s technical integrity and SEO effectiveness to performing keyword research based on search intent, creating content, developing product pages, executing marketing campaigns across diverse platforms, and taking a lead-to-conversion approach.
Why Ecommerce SEO is Important For Online Seller Businesses?
The ease of home provides comfort to buyers, which has contributed to the rise of E commerce platforms in the last few years, resulting in increased sales.
A selected group of customers and prospective purchasers may end up being your paying clients; it all relies on how you approach them and persuade them that your service and product, both in terms of quality and functionality, are best suited to meet their demands. Since that is your company goal, you want customers who can be persuaded to buy from your store, not just visitors. Here’s where a well-thought-out e-commerce SEO strategy may help you optimize your online store and connect with this demographic through natural search results when they’re looking for goods similar to what you sell.
It helps You Reach High-Value Shoppers
You want people who come and buy from the store, not window shoppers. Genuine buyers who want to buy a certain product want to pay, but when your store doesn’t have visibility how would they know that your store exists?
It Helps to Optimize the Product Line
A visually appealing product listing that includes detailed information on the features, application, and other factors a customer wants to know in order to make a purchase. It is necessary to optimize alt text and all other pertinent information on each product page so that it ranks for the relevant search query.
It Enhances Brand Visibility
Only when people are aware of you and can readily access your website will they make a purchase. Whether they are seeking for information or a product to purchase, the majority of individuals never get past the first page of SERPs. Therefore, poor ranking results in a lack of visibility, which lowers sales, orders, and revenue.
It Isn’t an Expensive Strategy
You couldn’t be further from the truth if you believe that implementing a specialized SEO strategy will be expensive for you. It is affordable, and you may take full advantage of its advantages while sticking to your marketing budget. Just consider the long-term financial advantages it will bring you.
It Helps You Stay Ahead of Competitors
No buyer wants to visit dozens of stores, until and unless they aren’t finding exactly what they want, and when they have enough time. Without ecommerce SEO, you may lag behind the competitors and thus the chances of gaining more inbound traffic from organic results may decrease.
It Ensures Long-Term Revenue Growth
SEO is a strategy that delivers long-term benefits. While it does take time, there is no doubt that with ecommerce SEO your store will gain long-term improvement in ranking, traffic, and sales and increased revenue
IMPORTANCE OF KEYWORD STRATEGY IN ECOMMERCE SEO
What keyword will you choose for your SEO practice? The obvious answer is – related to what you do and sell. Right keyword strategy becomes all the more critical if you want to make your e-commerce SEO successful.
The main objective or goal is to sell your products fast. You want people to come to your product page when they are looking to buy something related to that use case. This is where you have to target the right keywords. If you are selling ‘leather wallets’, then you know people will most likely search for phrases like ‘leather wallets’, ‘black leather wallets’, ‘custom leather wallets’, leather wallets with more pockets, and so forth.
So, now you know what type of keywords you have to target and what your keyword strategy should be. Product-related keywords, based on search intent, are what you have to incorporate to target your potential customers.
ECOMMERCE SEO SERVICE – A STRATEGY DESIGNED AND DELIVERED TO LEAD YOUR STORE TO IMPROVED VISIBILITY AND SALES
Our ecommerce SEO services are formulated by experts having tons of knowledge in this specific domain who know how to turn your store into an online sale magnet with a compelling and intuitive sales-funnel strategy.
Ecommerce SEO is multi-faceted, and so the services we cover:
Custom Ecommerce SEO Strategy
The first and foremost thing we do is to understand your business functionality, what you sell, whom you sell to, what area and market you target, what background your potential consumers belong to in the majority, what their buyer persona is, and what precise objective you have projected. All this is backed by the creation of an actionable and practical customer SEO strategy, especially for your store.
Keyword Research
The keyword is the most important aspect of any ecommerce strategy and this is where your keyword research plays a key role. You have to know what keyword to target, and how, as we have discussed above as well.
When researching the keywords, follow the below factors:
- Keyword Search Volume – It provides you with a clear picture of how many people are searching for a particular keyword, also with respect to the location. When the user intent is clear and the keyword search volume is high then it is a good one to include in your strategy. Use tools like Keyword Planner to look for the right keywords.
- Commercial Intent – Commercial intent means how likely a product is to get sold. It gives you an idea of how likely you are to transform a visitor into a paying customer.
- Product Fit – The keyword needs to be fitting to what your product is, and what people search for related to the product that you sell. The better your keyword product fit is, and the use of the keyword in the product page listing, the better result it will give.
Keyword Implementation
You just don’t have to know what keywords to target, but also have to know where and how to use these. Keywords should be used across the site at different places, including:
- Homepage
- Product Pages – Product Descriptions
- Page Titles
- Meta Descriptions
- Image Alt-text
- And all the other pages and key content sections
Competitor Research
What your competitors are doing? How the sites are faring in ranking and product sell that deals in products similar to you? Who their target consumers are? What area are they specifically target? What strategy do they follow for product page optimizations? How do they drive and approach lead to conversion? All this helps to extract insightful information on what is working for them, what you have to do, what gaps you can fill, and much more.
Site Architecture Optimization
For ecommerce sites, the architecture is one of the most important aspects that ensure that your online store’s SEO health is in a well-being state and that all the aspects of the site structure, navigation, and layout are well-defined. Some key factors for optimizing and enhancing site architecture include:
- Ensure ease of navigation – meaning no page should be more than 3 clicks away from the homepage.
- The page URLs should be clear – They should include properly the page category, product category, and product names, whichever is relevant to that particular page.
- Your navigation menu should link to all the category pages, along with the main product pages that can be added as sub-links.
- Most buyers access ecommerce sites from their mobile devices, therefore it becomes important that the site is mobile-responsive.
- Page speed is a big ranking factor for all SEO, and it matters a lot in ecommerce SEO. Thereby, reducing page load speed for each page improves site architecture, SEO-wise.
- Focus on Technical SEO and On-page SEO to create a robust site architecture.
Homepage SEO
While with ecommerce store, your main focus would be on product pages, you cannot overlook the importance of your site’s homepage. After all, it is the face of your brand. Thereby, Homepage SEO is a key factor that must include:
- Title tags – Include the business name in the title targeting the main keyword phrase of the page.
- Meta Description – The meta description is what tells what the page is about. Thereby, it has to be clear in description and meaning, containing the main keywords.
- Page Content – The content should be creative, compelling, unique, and rich in information, as it should tell the visitors what the business is all about, what products you offer, and what benefits they will gain from buying from you. Do mention and highlight the USP of your store.
Page Categorization
Just as you would like to be led to the product sections seamlessly with proper categorization when visiting an offline store, same your site visitors will want from your site. Ensure that you categorize the pages accordingly – in the main category – sub-category – product pages, and so forth specific to your online shop’s product listing
Category Page SEO
When there are many products under a specific category, then all have to be sub-categorized under the main category page of that particular product type. SEO implementation for this page is as important as for other pages.
Doing proper SEO for this means you are providing topic relevancy to search engines as well as to visitors. Like the homepage, this page should also be optimized for short-tail keywords. The page URL and meta description should include the targeted keyword. If you are adding images to this page, ensure to follow the right SEO techniques for image optimization.
Product Page SEO
Your product pages are where the visitors will get to know all about the particular product. It not just acts as the product reference and information page, but also as a landing page to convert visitors into buyers.
- Page URL, title and, meta description should target the product name and other keywords as well.
- Optimize for the specific query that users will input through their search related to this product.
- Give a detailed description of the product – including its features, use-purposes, functionality, application, and everything else.
- Provide image alt+text with the image included with the targeted keyword.
- Add body content to the page, which can be in the long-form content also.
- If possible, add testimonials or reviews about the product from past customers.
- Give a simple and easy purchase path to the buyer to add the product to the cart or to proceed to buy.
Image Optimization
What looks is what sells. The first visual impression of your product is crucial. So:
- Add high-definition of the product, from different angles to give a detailed impression to the visitor about the product.
- Add proper product description.
- Add Alt text, image filename, image metadata, and image title attribute
- Ensure the image looks real and is not a fictional graphical representation. The user should be able to practical imagine what the product will look like in real, and can deduce its usage practically.
Content Creation and Marketing
Content is the value that can make you stand apart from your competitors. You not only have to focus on the site and product category and product listing page content but other content as well.
- Create long-form content for the homepage and product category pages including targeted keywords.
- Optimize product listing pages and images with creative, rich, unique, and compelling content that targets keywords as well as provides a solution to the user’s search query.
- Create custom content that focuses on enhancing your brand value, and brand exposure and connects with the visitors and readers emotionally.
- Add a blog section on your site and update that regularly. Provide tips, suggestions, industry insights, market trends, and other helpful content that readers would find extremely valuable.
- For off-page content marketing promotion, write and post high-quality articles, press releases, and other form content, spreading through various sources.
- We include social media marketing tactics in your content writing and promotion campaign, ensuring regular updates and sharing of content.
- Additional content types that could help you effectively include how-to videos, info graphics, ebooks, white papers, and so forth.
Link Building
Link-building is done in two ways, and we have expertise in both:
- Internal linking – It is important which serves the following purposes:
- It enhances navigation, ensuring that people are able to move through and find more relevant information and products specific to their requirements.
- It works to improve the topic relevancy pertaining to a set of keyword particular to a linked page.
- Internal linking is a big Google ranking factor and becomes more crucial when it comes to ecommerce SEO.
- It helps to provide users with more related product exposure that could help in cross-selling and increasing orders.
Internal linking is a big strategy for ecommerce SEO which you cannot afford to ignore, as it provides better overall SEO results.
Backlink Generation
The more you gather backlinks for your site, the better your organic ranking will be. Earning high-quality backlinks from high-domain authority sites is one of our core strategies. We consider the following factors when gaining backlinks:
- We create, publish and post content on resource pages that are relevant to what we do. These resource pages help us to spread our word in the related community, and amongst the target consumer base.
- A categorized competitor research is done to assess from where the competitors are gaining links, follow that process, and go beyond that to add more sites and resources to gain backlinks.
- We partner with influencers in our industry who have a large following, which helps us to gain better exposure amongst a wide audience.
Local SEO
A big proportion of ecommerce stores sell locally. And therefore, the SEO approach has to be local as well for them. We incorporate and integrate profound local SEO technique implementation to give such ecommerce stores the desired results in ranking, traffic, and revenue generation. Some specific and key elements of local SEO include:
- Targeting localized keywords like ‘near me’, ‘product in area name’, and so forth.
- We claim Google My Business Profile and create Name, Address, and Location (NAP) info.
- We create your business presence on local citations, websites, local media house sites, and such.
- One of the key aspects of local SEO is Google reviews and customer reviews on other relevant platforms, which we target.
SEO Tracking and Metric Measurement
No SEO process is complete if you aren’t able to track what results your efforts are delivering. This is where our proficient, organized, and planned SEO tracking process helps us.
- We use an assortment of tools to keep track of all the metrics including traffic, lead, conversion, and what page or product is getting a high number of visits.
- We keep track of what product is selling well and which needs a push.
- We look at the targeted keywords, their performance, and how we have to change or update the keyword strategy for the next cycle.
- A full analysis of real-time traffic, lead, and conversion, with orders, is looked into.
- A detailed monthly report, compiled in an easy and concise way so as to enable the business to gather data easily, with improvement analysis is provided to the client.
Our Ecommerce SEO isn’t just related to your home page, product category, and listing pages, but we create a thorough plan and implementation for all the pages and site elements that also include:
- About Page
- A.Q. page
- Resource Page
- Blog and Article Section & Page
- Contact Page
.