Creating highly focused traffic that turns into quality leads and significant commercial possibilities is the goal of effective B2B SEO. To be honest, though, most company websites can only dream for it.We discovered the true motivations behind the websites of manufacturing suppliers, renewable resource providers, healthcare consultants, professional service providers, SaaS startups, and fintech companies when we examined the SEO of a variety of B2B websites.
Content that is not in line with current search intent, a lack of a focused SEO strategy, a lack of attention to the bottom-of-the-funnel audience, complex site structure (including technical and on-page SEO issues), poor internal linking, backlinks acquired with little or no strategy, a lack of topical authority, haphazard blog post topic selection, ignoring content optimization on the site, and many other factors are the real causes.
To help all websites struggling for these or similar reasons, we have developed an SEO solution for B2B websites whose only goal is to generate high-quality inbound leads. The advantages of using our team to manage the SEO campaign for your business-to-business company will be discussed today. By approaching every campaign with logic and common sense, our team guarantees less effort and better, long-lasting results with our excellent yet affordable B2B SEO services.
After introducing you to the deliverables, we’ll outline our SEO process for achieving results. To ensure transparency, we’ll also share what you can expect in your progress overview report.
Our goal is simple—helping you generate valuable leads through SEO. Every action we take is focused on driving you closer to real, sustainable success.
Let’s just elaborate what impact we can bring to your B2B website through our SEO services!
1. Meaningful Traffic
When we write content that addresses your potential customer’s generic query as well as explain your offering as the solution, it catches readers’ attention and they are likely to convert into paying customers.
Let’s make you understand through an example- if you run a fintech company and want to attract potential prospects interested in getting a loan. We would suggest you create the following blog content topics:
- “How to Choose the Right Loan for Your Needs”
- “Understanding Loan Terms: A Guide for First-Time Borrowers”
- “The Benefits of Personal Loans vs. Credit Cards”
Creating content for these topics will help you bring only meaningful traffic to your website.
2. Inbound Leads
For businesses like ours that provide professional services, generating inbound leads is an essential task. Writing about complex subjects is essential for establishing your authority and generating inbound leads. We recently produced content on how to recover rankings following a drop in rankings, and it produced a respectable number of leads. This aided us in establishing ourselves as authorities in both lead generation and our industry. In a similar vein, we can create tutorials, product guides, instructional blog posts, or any other kind of informational content that your company needs.
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3. Brand Visibility
We can assist you in increasing the visibility of your brand by delivering pertinent information via blogs, thought leadership content, and the distribution of SEO-friendly press releases (highlighting company news, accomplishments, or product launches) on your behalf. As you can see from the press release we created for our brand, we even did this for our website. We were able to generate backlinks, exposure, and brand-related searches thanks to this.
4. Reduced Dependency on Paid Advertisements
We can assist you in reaching your target audience without requiring you to pay for clicks by focusing on transactional and bottom-of-the-funnel keywords. Paid advertisements are more expensive than a strategic SEO approach. If you work in web development, you are likely aware of how costly a single keyword’s cost per click can be. For example, because of the intense competition and the booming app market, “Mobile app development services” is a prime example of a keyword that has a high price. Your company website faces the same difficulty, particularly if you’re aiming for highly competitive keywords in your industry. Whether you want a long-term solution that can help your web development business grow without going over budget or want to spend more on paid campaigns is up to you.
Our SEO Process that We Follow to Bring Results for B2B Business Websites
Here, we are going to explain each step that we follow while executing SEO for a B2B website. After reading this section, any uncertainties you may have about how we manage the entire process will be resolved.
Step 1. We Understand Your Project
We have a thorough understanding of your product, service, or solution, as well as your target market, thanks to our initial discussions and extensive research. After that, compile all of the knowledge you have gained into a single document and send it to you so that our efforts complement your objectives. We arrange for you and our project manager to meet virtually after you submit your documents. We won’t proceed to the next phase until you give us permission to do so.
Step 2. Our Team Conducts a Complete SEO Audit of Your Site
The next step we take is to audit your site using premium audit tools, which helps us evaluate its current status.
For B2B sites, user experience matters a lot, and that’s why we start checking with:
- Technical SEO
- On-page SEO
- Keyword stuffing
- Keyword cannibalization
- Backlink profile status
Then, we share the findings derived through audit in the form of an Action Plan with you. We ensure submitting it with you as soon as possible.
Step 3. BOFU & Transactional Keyword Research (Foundation of Our Lead-Generation Strategy)
As everyone is aware, the foundational step has a significant impact on the quality of lead generation and signups. e. research on keywords. The reason for this is that we spend the most time on this step. In addition to using premium keyword research tools like Ahrefs, SEMrush, and People Also Ask, our team of SEO analysts manually finds conversion-ready transactional and BoFu keywords associated with your offering and blogs by conducting research in communities where your potential prospects participate and discuss their issues in order to find solutions. After it is created, you will receive this document to learn more about our keyword targeting approach.
Step 4. Creation of the Final Strategy Document Including Lead Estimation and Forecasting
We separate the identified keywords based on search volume, keyword difficulty (KD), and search intent after receiving your approval for the target keyword list. This document contains blog content topics in addition to these keywords. These subjects are typically the responses to broad questions posed by clients. Since we want our execution process to go as you have requested, this is the last strategy document we will share with you. We get ready to implement the planned strategy as soon as we receive your approval. You can see a summary of our execution process here. The exact site requirements will determine how many steps are listed here, but we are sharing all of the steps to give you a better understanding
1.Optimizing Technical SEO Elements
The first step in our execution process is to optimize a website’s technical SEO components. This enables us to guarantee a flawless user experience, which is essential for B2B websites in order to foster engagement and establish trust. In order to ensure technical SEO health, we would like to point out that we maintain the crawl ability and index ability of every page on the website. Along with it, we keep an eye on how things are operating properly, or better yet, optimize the following elements:
- Optimize site speed and mobile-friendliness (to ensure good UX).
- To avoid canonicalization-related problems, keep all site pages’ URL structures clear.
- Build robots and submit updated XML sitemaps. text file.
- Verify that HTTPS is used to completely secure the website.
- Take care of essential web metrics that have a direct effect on user experience.
- Verify that paginated pages have the correct index.
2. Optimizing On-Page SEO Elements
Next step of our execution process is optimization of on-page SEO elements. We include all the identified keywords and their variations in your site content. Here are the detailed steps that we execute while doing on-page SEO:
- Create clickable title tags by including primary keywords and keep them within 50-60 characters.
- Write compelling meta descriptions, within 150-160 characters.
- Include primary and secondary keywords naturally within headings, subheadings, and body text.
- Compress images of the site for faster loading while updating their alt-text.
- Implement structured data for FAQs, reviews, or products to enhance search visibility with rich snippets.
3. Optimization of Existing Content
In case you are interested in improving a website’s search rankings and engagement without creating new content from scratch, optimizing your existing content is the best strategy we have for you.
Here are the steps we follow:
- Add fresh, updated information (usually we add new stats, trends or case studies).
- Expand thin content (like we aim for 1000+ words in a blog, but ensuring relevance factor maintained).
- Add internal linksto newer, relevant content on your website to improve navigation and distribute link equity.
- Replace out-dated images, infographics with updated versions.
- Establish E-E-A-T (Experience, Expertise, Authority and Trustworthiness) factor in pre-existing blogs.
- Repurpose your long-form content into bite-sized formats, like infographics, videos or social media posts.
4. New Content Creation
We create new content as per your desired purpose (that was discussed during onboarding), be it brand awareness, lead generation, thought leadership or sales. So, you can expect each piece of content aligned with your buyer’s journey stage.
Here are the guidelines we follow while creating new content:
- Focus on creating actionable, solution-driven topics.
- Include research, statistics and quotes from credible sources helping establish authority.
However, if you are interested in learning our process for new content creation. Here it is:
- Our content strategist creates blog outlines that we share with you first. Only when you or any of your team approves them, our content writers start creating content for them while linking connected ones.
- Then, the content editor reviews every piece of content, ensuring it to be original, free from plagiarism and grammatical errors.
- Once the content piece passes all parameters, we ensure sharing it with you.
The same process is followed for bulk article and other content creation orders.
5. Link-Building
We acquire backlinks from relevant, high-quality and authoritative domains. To request links, we create a unique, personalized message.
For B2B websites, here’s the link-building strategy we follow:
- 80% of our efforts are on securing do-follow links for blog posting.
- 15-20% backlinks are acquired to target product-related pages.
- 5-10% backlinks target brand keywords.
So, using this way, we execute the SEO for your site. We would also like to share that we provide dedicated SEO services for SaaS business websites, in case you want to evaluate or find in-depth information on the processes, pricing, feel free to check here.
Here’s What We Cover in Our Monthly Project Progress Report
To provide you a clear understanding of how your website’s metrics are improving, we consider it necessary to update you through a report, which includes:
- Keyword rankings
- Inbound leads
- Organic Traffic
- Traffic Value
- Domain Authority
As our client, you have the flexibility to choose whether you’d like to receive updates once or twice a month. Typically, we provide reports to our clients on a monthly basis. Additionally, we are always open to customizing the report format to suit your convenience.
Our B2B SEO Packages (Customizable Options Available)
We offer monthly SEO plans that can meet all of your needs, whether you are just getting started or want to rule your industry. Our company’s B2B SEO package typically starts at $650 USD.
Nevertheless, please contact us if you would need a quote tailored to your brand. In this manner, we can provide you with a price that only requires you to pay for what you require—no needless extras.
How We Handle Communication and Transparency for Every B2B Client
At our company, we prioritize transparent and frequent communication with each of our clients, because we want to ensure they always stay in the loop about their campaign’s status. Let’s show you how!
1. We Provide Consistent Updates on Progress
As our client, we will share direct access to Basecamp (a project management tool). Here, you can track the status of your campaign, view deliverables and stay updated on progress in real-time.
2. We Stay Active on All Communication Channels
To take your queries, we stay active on all possible communication channels, which means, you can choose to contact us through Skype, WhatsApp, Slack, mail; a dedicated account manager will respond to you.
3. We Share Real & Complete SEO Insights
During on boarding or while sharing periodic progress reports, we believe in updating you with the real and complete SEO insights. While reporting, we ensure including every single detail that you should know, in easy-to-understand format.
4. We are Available During these Hours
As our client, you need not stress over response times, as we have covered it all. For US clients, we are available from 11.30 p.m. to 1.30 p.m. (EST/ET) the next day.
Clients from the UK and Commonwealth countries can contact us from 9.30 a.m. to 10.30 p.m. (GMT/BST). And if you are from Australia, you can reach us from 1.30 p.m. to 2.30 a.m. (Australian Eastern Time/AET).
In case you belong to a region other than the ones mentioned, contact us to find the best time to talk.
Tools We Rely On
From keyword research to tracking analytics, premium SEO tools simplify each step of our process. By using them, we get actionable insights and that’s how we track results for your website.
Here, we are mentioning the list of tools we use while strategizing, executing and then presenting results to you:
- BaseCamp
We use BaseCamp for efficient project management. This tool helps us streamline workflow, communication and ensure transparency throughout the SEO process.
- SEMrush
The tool SEMrush helps us research the right target keywords for a site. Using it, we also analyze your competitor’s keyword strategy. Then, we combine both insights and create a combined list of keywords that can be used within content.
- Ahrefs
The tool Ahrefs helps us track existing backlinks of a site. Using it, we analyze the link-building strategies for the competing site and determine the authoritativeness of the identified sources for backlinking.
- Screaming Frog
The tool Screaming Frog helps us identify technical and on-page SEO issues. Using it, we get to know the issues hampering site structure, broken links, metadata etc.
- Google Search Console
The official tool by Google, Search Console helps us understand exactly how a site performs in the search engine results. Using it. we get accurate insights on the traffic landing on your page, indexing issues, technical performance and website visibility.
- Page Speed Insights
The tool Page Speed Insights helps us evaluate a webpage’s speed on desktop and mobile devices. By using this tool, we get additional recommendations on how to improve loading speed and user experience on a B2B website.
- Grammarly
The tool Grammarly helps us improve the readability factor in the content and make it error-free. Using it, we review the created content faster and ensure delivering high-quality output to you at scale.
- Canva
The tool Canva helps us present your blog content in an attractive way. Using it, we create eye-catching visuals that help us attract the audience’s attention.
- io
The tool Hunter.io helps us find potential link builder’s email addresses. We generally use it for email outreach purposes.